Arnaques, fric et politique : le vrai business des influenceurs

For weeks, a real media war opposes Booba, the millionaire rapper, to the influential agent Magali Berdah and his influencers. The artist accuses of fraud several of these stars of social networks. The influencers have become the idols of teenagers, who follow their adventures on their smartphones. On their accounts, they expose their lives, their looks and their silhouettes in Miami or Dubai. And to earn money, they turn into sandwich men and women, thanks to product placement. Brands pay up to 10,000 euros for a few seconds of video. Because this universe generates millions of euros, from which influencers, TV producers or agents profit. Among them, a woman crushes the competition, Magali Berdah. The powerful boss of Shauna Events agreed to open her doors.

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Tristan Waleckx